As reported by engadget,
A deal like this makes sense, at least. Roku gets access to a slew of ready-made videos featuring major stars like Rachel Brosnahan, Chrissy Teigen and Liam Hemsworth. You may not buy a Roku player or TV with Quibi in mind, but it’ll give you a reason to check out the Roku Channel — helpful while a pandemic keeps many people at home.
Quibi, meanwhile, gets to salvage some of its costs and ensure that its shows survive, even if their signature vertical viewing option won’t. Not that many viewers will necessarily mind losing the original experience. Quibi was doomed from the start when it asked you to pay $5 per month for a mobile-first service that would have been a tough sell even in normal times, let alone during a pandemic.