As reported by cnet,
Qualcomm is changing up its leadership. CEO Steve Mollenkopf will retire this summer, the wireless chipmaker said Tuesday, and President Cristiano Amon will take over the reins on June 30. The 52-year-old Mollenkopf, who has been at Qualcomm for 26 years and has served as CEO since 2014, will “continue his employment with the company as a strategic advisor for a period of time.”
Amon, a 50-year-old from Brazil, has been at Qualcomm since 1995, first working as an engineer. He has served as the company’s president since 2018 and has overseen the company’s 5G strategy and its expansion of getting its chips into cars and Internet of Things devices. At the same time, Amon has overseen Qualcomm’s efforts to expand its portfolio to provide more parts necessary for connecting a phone to a cellular network, like the RF front end, something that has boosted the amount it makes from each design.
“I am honored to be named the next CEO of Qualcomm and appreciate the confidence that Steve and the board have in me,” Amon said in a statement. “The need for our solutions has never been more pronounced and our leadership position has never been more evident.”
While Qualcomm isn’t a household name, it’s likely everyone owns something with the company’s technology. The San Diego company invented technology essential for connecting phones to cellular networks, helping it become the world’s biggest mobile chip maker. Today it’s viewed as the leader in 5G technology, something that Amon has championed. Its processors are used in phones from Apple, Samsung and virtually all high-end handset makers, as well as car makers like Audi and various other companies. And Amon has been the main spokesman for all of those initiatives.
The CEO news comes a month after Qualcomm introduced its latest high-end processors at its annual Tech Summit, which was held virtually in early December. The new chip, known as the, is expected to be inside most high-end 2021 Android phones, including the , which is set to be announced next week. And Qualcomm also has expanded 5G all the way to its low-end Snapdragon 480, processor, as it announced earlier this week. That chip .
“You can’t say 5G and not say Cristiano in the same sentence because he’s been relentless in talking about it and really bringing the ecosystem together,” Creative Strategies analyst Carolina Milanesi said.
A new era
The appointment of Amon as CEO continues Qualcomm’s long history of naming engineers as its leader. The company was co-founded in 1985 by Irwin Jacobs and other experts in wireless innovation, followed by Jacob’s engineer son, Paul Jacobs, in 2005 and Mollenkopf, who also started at Qualcomm as an engineer and.
Mollenkopf oversaw Qualcomm during some of the toughest years in the company’s history. During his tenure, thein the chip market, as over its licensing practices. When Mollenkopf became CEO, Qualcomm faced 4G smartphone chip rivals like Nvidia, Texas Instruments and countless others. Today, there are only a few other companies capable of making 5G chips, and Qualcomm’s antitrust and licensing battles are largely behind the company.
“With our business model clearly validated and our leadership in 5G, this is the right time for Cristiano to assume leadership of the company and preside over what I see as the single largest opportunity in the company’s history,” Mollenkopf said in a press release, as he talked up Qualcomm’s focus on 5G and Amon’s leading role in that push.
During Amon’s tenure, he’ll have to keep Qualcomm on top in 5G, as rivals like MediaTek gain traction. The company has bet on super-fast, millimeter-wave 5G, which has been difficult for rivals to build. The technology can reach high speeds but travels short distances, and it has been favored by carriers like Verizon. Most other carriers around the world have opted for the slower but more reliable flavor of 5G, which can be powered by chips from Qualcomm’s rivals. Qualcomm’s push to include 5G in less expensive processors will help its efforts to expand the technology around the globe.
“Cristiano has been the face of Qualcomm, for the most part, for a very long time,” Technalysis Research analyst Bob O’Donnell said. The CEO transition “works out perfectly with the move to 5G. Qualcomm has been very aggressive in driving that, but there’s still a long runway to go on the 5G side.”
At the same time, Amon will also have to continue Qualcomm’s diversification beyond smartphones. While 5G is expected to boost demand for new phones, the market likely won’t grow as fast as it used to. Instead, everything from cars to traffic lights will get smarter and will require more components that are supplied by companies like Qualcomm. The company has already moved into those areas and will likely make them an even bigger focus over the coming years.
In a December interview with CNET,and emphasized Qualcomm’s strength in that market.
In 2019, “it was about getting 5G phones and faster speeds and making the technology real,” Amon said. “In ’20, it was getting scale in phones. And in ’21, you’ll see that speed and performance everywhere. You’ll get to deeper penetration of 5G into other price points. … And you’re going to start see applications beyond phones start to gain scale.”